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Publish with
confidence

Independent reviews of sustainability reports, campaigns and communications. Strengthen your content before publication and demonstrate independent third-party verification.

Illustration of verified sustainability report, campaign and investor update
We work with

A growing number of organisations committed to responsible communications.

Riverford Organic Farmers logo Paradigm Norton logo Karndean Designflooring logo COOK logo
Why truMRK exists

Why independent verification matters

As scrutiny of sustainability communications grows, organisations face increasing pressure to substantiate their claims, communicate transparently and earn public trust.

01 / SCRUTINY

Greater scrutiny

Regulators, investors and the public expect credible, substantiated claims.

truMRK checks whether claims are supported by appropriate evidence.

02 / TRUST

Building trust

Misleading or incomplete claims can undermine confidence and credibility.

truMRK assesses language and context to identify potentially misleading impressions.

03 / ACCOUNTABILITY

Demonstrating accountability

Independent verification provides greater transparency into what’s being communicated.

The truMRK mark shows that the content has met our independently assessed standard across Claims, Language and Context.

What we review

Beyond checking the evidence

A claim can be supported by evidence and still create a misleading impression. Our independent verification considers three areas together.

01
Claims

Are statements supported by appropriate evidence?

02
Language

Is the wording accurate, clear and proportionate?

03
Context

Are relevant impacts, limitations and trade-offs disclosed?

Content verified

Independent verification.
Public transparency

When content meets our published scoring thresholds across Claims, Language and Context, the organisation can display the truMRK mark and publish a Transparency Report. This public summary confirms the PASSED results and highlights noteworthy examples of transparent disclosure.

Official truMRK Content Verified badge
Example of a public truMRK Transparency Report summary
How it works

From draft to independently verified

A clear, structured process to identify risks, strengthen communications and verify content against our published criteria. Our bespoke AI analysis tool works alongside expert human reviewers to deliver a thorough, efficient assessment that supports your publishing timetable.

01
Submit

Share the report, campaign or communications you want verified.

02
Assess

We examine claims, language and material context.

03
Improve

Address findings and submit revised content where needed.

04
Publish

Eligible content receives a public Transparency Report and badge.

What our clients say
“truMRK gave us a clear, unfiltered view of where our reporting was strong and where it needed work. We're already using the findings from truMRK's independent review to inform the development of our next sustainability report.”
Explore our client stories
Jamie Shaw