At truMRK, we believe that credible sustainability claims are the foundation of trust. Our independent verification service helps organisations publish clear, compliant, and evidence-backed communications—reducing the risk of greenwashing and making sure every claim can stand up to scrutiny.
Each reviewed item earns a truMRK: a visible badge linking to a public Transparency Report that outlines what was claimed, what evidence was provided, and where risks or gaps remain. It’s a practical, trusted way to promote transparency and accountability.
truMRK was developed alongside The Anti-Greenwash Charter, a not-for-profit initiative supporting responsible communication in sustainability. Together, we’re helping businesses move beyond vague promises toward verified, meaningful progress.
We also continue the conversation through The Responsible Edge Podcast, where we speak with leaders about embedding ethical, transparent practices into marketing, supply chains, governance, and more.
