Karndean Designflooring / 2024 Evolve Sustainability Report
Strengthening sustainability reporting through independent review
How Karndean Designflooring used an independent Transparency Report to understand its reporting strengths, identify opportunities for improvement and inform future communications.
Karndean Designflooring is a flooring brand specialising in luxury vinyl flooring for residential and commercial spaces.
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In Karndean’s words
“Working with truMRK has been a highly valuable step in strengthening the way we communicate our sustainability work and to build on our commitment through the Anti Greenwash Charter. We used their independent Transparency Report as a benchmarking exercise for our 2024 Evolve Sustainability Report.
This gave us a clear, unfiltered view of the strengths in our approach, such as the clarity of our language and our commitment to recognised standards, as well as where we need to provide deeper context, clearer data, and more specific performance information for our stakeholder. And it has challenged us to think about our audience for future reports.”
Jamie ShawGlobal Head of Sustainability, Karndean Designflooring
The case study
Building confidence in published reporting
With expectations from regulators, customers and other stakeholders increasing, Karndean wanted to ensure its sustainability reporting was accurate, clear and balanced.
Having made a public commitment to responsible communication through the Anti-Greenwash Charter, the organisation sought an objective view of its reporting: where it was already strong, where more explanation was needed and how it could better meet its audiences’ needs.
An independent view, not an endorsement
Karndean commissioned truMRK to review its sustainability communications and produce a Transparency Report. The aim was to benchmark the reporting, rather than to certify the organisation or endorse its sustainability performance.
The review considered how claims were expressed and supported, whether the language was proportionate, and whether readers had enough context to understand the information presented.
Testing the report from the outside
After publishing its 2024 Evolve Sustainability Report, Karndean used the independent assessment to challenge internal assumptions and see the content from a stakeholder’s perspective.
The findings covered:
- Clarity and precision of sustainability language
- Where further context would help understanding
- How performance data could be more specific
- How well the report addressed different audiences
Practical findings for the next reporting cycle
The assessment highlighted strengths in the clarity of Karndean’s language and its commitment to recognised standards. It also identified opportunities to provide deeper context, clearer data and more specific performance information.
Those findings have helped the team reconsider what different audiences need from its sustainability reporting and have informed planning for subsequent reports.