The sustainability report contains a wide range of environmental and social claims. Overall, these are:

✔ Specific and Time-bound: Most claims include clear baselines, timeframes, and measurable targets. For example:

• “94% of packaging is FSC®-certified or from recycled sources (as of 2023)”

• “37% reduction in Scope 1 & 2 emissions since 2019; targeting Net Zero by 2040”

✔ Well-Evidenced: Supporting documentation is provided, including:

• FSC certificates for packaging materials

• Third-party carbon footprint data, verified through SBTi alignment

• Audit reports demonstrating supply chain ethical compliance

Areas for Improvement:

• Direct public links to all certifications could improve accessibility

• Some qualitative claims (e.g., “leading the way in sustainability”) are not directly measurable — though context is provided to support them

Conclusion: The claims are robust and largely verifiable, with only minor opportunities for increased evidence accessibility.

All claims reviewed are compliant with relevant regulatory standards:

✔ Clarity and Specificity:
Claims avoid vague or ambiguous language. Terms like “Net Zero” and “recyclable” are clearly defined within the report.

✔ Evidence Integration:
Statements are directly supported by linked evidence or referenced documents, enabling stakeholders to verify information easily.

✔ Regulatory Alignment:
The report reflects best practice under:

• CMA Green Claims Code (UK)

• ASA Guidelines (UK Advertising Standards)

• EU Green Claims Directive

Conclusion: The organisation demonstrates full alignment with green claims regulations, reducing legal and reputational risk.

The report is grounded in material issues relevant to the organisation’s sector (e.g., packaging, carbon footprint, supply chain ethics).

✔ Ambition and Realism:
Targets are ambitious yet achievable, backed by historical progress data. The organisation avoids unrealistic “zero impact” language.

✔ Evidence Depth:
Robust data is provided for carbon emissions, materials sourcing, and supplier compliance. Third-party verifications are visible and accessible.

✔ Opportunity for Improvement:
While environmental data is strong, additional disclosure on social impact areas (e.g., diversity, community engagement) and biodiversity would enhance completeness.

Conclusion: A credible and material-focused report that meets stakeholder expectations for transparency.

Based on the claims reviewed:

✔ All major claims are supported by clear, accessible evidence
✔ Marketing language is used responsibly and appropriately contextualised
✔ The organisation actively avoids exaggerated, unqualified, or misleading statements

Potential Residual Risks:

• Some broad statements (e.g., “sustainability leader”) rely on interpretation but are substantiated within the report

• Future greenwashing risk depends on maintaining disclosure and updating claims as targets evolve