The Mark
of Trust
We review environmental and social claims for clarity, evidence and risk so organisations can communicate with confidence, earn trust and increase the impact of their sustainability communications.
SUPPORTED BY
YOUR COMMUNICATIONS. VERIFIED.
truMRK is an independent review service helping organisations strengthen the credibility of their communications. We analyse clarity, check evidence, and assess risk, so your messaging earns trust, not scrutiny.
Whether you’re looking for a quick sense-check or a detailed transparency report, truMRK gives you the insight and confidence to communicate with integrity.
Clear. Credible. Compliant.
What is a truMRK?
A truMRK is a visible signal that your communications have been independently assessed for transparency, responsibility, and communication quality.
Each truMRK links to a concise Transparency Report, combining expert review with AI-assisted analysis. We assess which claims were made, whether appropriate evidence was provided, the credibility of sources, and any risks or gaps.
We also check that language aligns with key guidance including the CMA’s Green Claims Code, ASA/CAP advertising standards, ISO 14021, and best-practice frameworks like GRI.
It’s about ensuring your communications are clear, credible, and in line with regulatory and stakeholder expectations.
WHY IT MATTERS:
✔ Stand out in a crowded sustainability space
✔ Show due diligence and evidence-led thinking
✔ Reduce reputational and legal risk
✔ Stay ahead of regulatory scrutiny
✔ Publish a credible, independent view of your communication campaigns
How It Works
1. Submit Campaign
Send us your final draft for pre-publication review and early risk reduction.
2. Review & Feedback
We assess your claims, evidence, and language against best-practice.
3. Make Edits
Incorporate our feedback before submitting your final version for verification.
4. Get Certified
We issue your truMRK Transparency Report and badge, ready to share.
See a truMRK in Action
Want to know what you’ll receive? Scan or click the following QR code to explore a real example of a Transparency Report — the independent review issued alongside every truMRK.
Founding Invitations: Limited to 20 Organisations
We’re inviting a select group of purpose-led organisations to be among the first to receive a truMRK for their latest sustainability communications campaign.
This is an opportunity to help shape a new standard in transparency, and to be recognised as a founding participant in a more credible, evidence-led future for communications.
Only 16/20 places are available.
EACH CLIENT WILL RECEIVE:
✔ Independent review of your campaign materials
✔ A public-facing Transparency Report
✔ A truMRK badge linked to your report
✔ Optional debrief with our review team
✔ Recognition as a founding contributor to truMRK’s launch